Lucía Iturbe grew up in the countryside, on the plains of southern Córdoba, Argentina. Alongside her young sisters, she spent her early years wandering those stark lands of endless horizons and immense skies. Her senses and imagination were shaped by roaming that wild, uninhabited land. -Sometimes, among clumps of dry grasses beneath the blazing sun, a small pool ringed with butterflies would appear, a darkling beetle struggling across the path, or a creeping verbena as red as blood.-
-I think of photography as a bridge between the material world and pure perception. It is intuitive, it is chemical. Colors, shapes, resonance, sensations that exceed our capacity to record and respond. The things that are difficult to put into words. What do I imagine capturing? What do photographs conceal? What do they reveal? Understanding will always be partial. But an essential part of the search is the encounter of correspondence, affinity, that which complements us. Without knowing when or how, may these same impulses that inspired my photography reach other antennas. Déjà vu — we have met before.-
Bio
Lucía studied Philosophy at the University of Western Ontario and earned a degree in Film Directing from the Universidad del Cine in Buenos Aires. In the years that followed, she established her own studio and production company, beginning her professional career as a photographer and director. Since then, she has worked across advertising, editorial, and personal artistic projects. During this time, Lucía developed a distinctive expressive visual language that led her to collaborate on major audiovisual productions around the world. Her work has been recognized at leading advertising festivals throughout Europe and the Americas, receiving awards including Cannes Lions, the Clio Awards, Lápiz, and FIAP. More recently, after years of sustained travel and professional practice, Lucia turned inward to her personal archive, editing and curating photographs into a retrospective body of work opening the way to an intimate exploration of nature and perception. She currently runs her own photography exhibition space, where her artistic practice intersects with her ongoing interest in gardening and botanical research.
